Key note address by Maruti Suzuki MD, Mr. Hisashi Takeuchi
Innovate new Tech-solutions by Collaborating
with Startups and Co-creating a newer tomorrow.
Home Accelerator
about us
About MAIL Program
Maruti Suzuki MAIL is a flagship program - corporate accelerator in India, powered by GHV Accelerator, the first Indo-Japanese seed fund and co-creation center in the country. It offers the most conducive environment for fostering the growth of Automobile and Mobility startups and is dedicated towards driving the Indian Mobility space towards a more innovative future.
Driven by Maruti Suzuki, India’s No. 1 Automobile Brand and powered by most prominent Indo-Japanese seed fund and co-creation center, GHV Accelerator, MAIL or Mobility & Automobile Innovation Lab, is an initiative to find technology driven, innovative and cutting edge digital solutions in the mobility & automobile space, which are futuristic and customer-oriented.Maruti Suzuki MAIL seeks to create an ecosystem in India, which will provide the foundation for talent to thrive and make Innovation, a way of thinking. The key objective is to drive progressive thinking fueled by digital innovations and a commitment to bring the very best to Indian roads.
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Cars
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Co-creation
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Funding
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Japan Trip
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Mentorship
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Paid POC
COHORTS
17Nov 2021
our program structure
How It Works
Maruti Suzuki MAIL program is a leading corporate startup accelerator in India that offers the most favourable and encouraging environment for nurturing the growth of Automobile and Mobility startups. It is all about finding startups that have sustainable and inventive solutions which facilitate the growth of India’s Automobile and Mobility sector. The entire structure of Maruti Suzuki MAIL program has been designed to pay attention to the growth trajectory of startups that apply to the program
- Opening of the application form
- Screening and evaluation of the applications
- Selection and onboarding
- Orientation / Induction
- Need Gap Mapping
- Mentoring / Advisory Sessions
- Product Assessment and Roadmap optimization
- Mock Pitches / Industry Testing & Feedback
- Access to Test Beds
- Domain Experts and Industry Verticals Interaction
- Business Pitch Assessment
- Product Pitch / PoC plan assessment
- Networking Sessions
- Demo Day
- Cohort Winners Announcement
evaluation process
SELECTING THE BEST FROM THE LOT
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Apply Online
01Startups have to apply and register their organisations/ideas for our MAIL program.Post this, the applications are screened for the next round.
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Demo Day
04Participating startups can pitch and present their ideas to industry experts, helping nurture tie-ups with top brands for funding, and so on.
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Selection and Onboarding
02After screening, startups with feasible, cost-effective and unique ideas will be selected for the program.
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Cohort Winners Announcement
05At the end, the winning startups would get an opportunity to do a Paid Proof of Concept (POC) with Maruti Suzuki.
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Product Assessment and Roadmap Optimisation
03After onboarding the startups, their products are assessed and a roadmap is defined to bring in innovative strategies to achieve the intended idea.
inviting application
MAIL Program
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AR/VR
Artifical Intelligence
Autonomous Mobility
Big Data Analytic
Block Chain
Connected Car
Data Security
Digital Solution
Electric Vehicle & Infrastructure
Finance
Loyalty Program
Road Safety
Rural Mobility
Share Mobility
Sound Analysis
Supply Chain
Vehicle Diagnostics
Vehicle Safety
Warehousing
Logistic
ELIGIBILITY CRITERIA
- An Innovative and cutting edge solution
- Stable customers and / or early revenues
- Concrete business plan & First feasibility concepts
- Understanding of the relevant market needs and potentials
- Technology based solutions
- Firm registered under Indian Jurisdiction
our
mentors
Aditya Trivedi
Ex- Senior Director and Head, SAP Co - Innovation Lab
Dr. Tsutomu Tsuboi
General Manager Nagoya Electric Works Co Ltd., Japan
Manji Suzuki
Vice President, Innovation at Denso International
Sabuj Sengupta
National Creative & Digital Director Hakuhodo.Sync
Suresh Varma
Creative Director & Partner, Communique
Rakesh Yadav
CEO and Co-Founder AdGlobal360 India Private Limited
Tepal Sujit Kumar Dora
Senior Partner - Client Leadership & Analytics at Denstu Aegis Network
Uday Sodhi
Digital Strategy Consultant | Senior Partner at Kurate Digital Consulting
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
our
partners
With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.
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our
SHINING STARS
our
PICTURE GALLERY
frequently asked
questions
1.
What is the Maruti Suzuki MAIL program aimed at?
Maruti Suzuki Mobility and Automobile Innovation Lab (MAIL) program is a unique program that focuses on the growth trajectory of technology-backed startups operating in mobility and automotive space. It provides a platform as well as an ideal environment to effect digital innovations, all the while extending mentorship and support that will accelerate their growth.
2.
Who can apply for the MAIL program?
Any startup with ideas that are innovative and cost-effective can apply for the MAIL program. However, the applications go through a screening process and the ones that best fit the bill are shortlisted. Refer to the inviting application section for more details.
3.
How long is the program?
The duration of the program is upto 4 months.
4.
How does the application process work?
The application process starts with filling out the Online Application Form (Under the Apply Now section in the Accelerator Program for the Maruti Suzuki Innovation website). In the online application, you will need to introduce your product, the market you are operating in, your team, your business model, traction and roadmap to give us an adequate overview of your startup. Also, you might be asked about your potential use case with Maruti Suzuki. After the application is submitted, the MAIL team screens and evaluates your application.
5.
What is T.E.S.T.PoC©?
T.E.S.T.PoC © stands for Test – Execution Capabilities – Scalability – Technology – Proof of Concept and is a Copyright of GHV Accelerator.These 5 aspects are critical for the success of a venture.
6.
How detailed do I have to be in my application?
Your application should be as detailed as needed for an outsider to understand your business concept and market opportunity, presented in form of a business plan. As evaluators, we love data and make decisions on growth KPIs. Regarding your application, we take decisions based on the information in the application form, pitch deck or videos provided by you.
7.
When will I get a reply?
The shortlisted candidates will be contacted once the applications are opened for the next Cohort.
8.
Can we still apply, if we have received prior funding?
Yes, of course. Please include details regarding past rounds of financing in your application.
9.
Do you only foster Automobile startups?
No. Maruti Suzuki MAIL also supports startups with technologies, solutions or services that might be used in mobility & automobile space. Please mention in your application, on how you think your startup could contribute to this area.
10.
Do we have to be Indian Citizens?
No. But the startup should be registered under the INDIAN jurisdiction.
11.
Can I re-apply for the future cohorts, if not selected in a single cohort?
Yes, of course. Please include details regarding past rounds of participation into your application.
12.
Can a not-for-profit startup apply?
Yes, of course. Please mention in your application, how your startup can create a significant social impact.
13.
What is the cost of joining the MAIL Program?
For Startups, participation in MAIL Program is free. Neither Maruti Suzuki nor GHV take any equity from the ventures, which are part of this program.