MAIL or Mobility & Automobile Innovation Lab, is a unique initiative to find innovative and cutting edge solutions in the mobility & automobile space, which are futuristic and customer oriented.

Maruti Suzuki’s MAIL seeks to create an ecosystem in India, which will provide the foundation for talent to thrive and make Innovation, a way of thinking.

We are looking for early-stage start-ups and innovators who have stable customers and / or early revenues. Solely the innovative idea is not sufficient. At least you should have a concrete business plan, first feasibility concepts and an understanding of the relevant market needs and potentials.

The duration of the program is upto 4 months.

The application process starts with filling out the Online Application Form (under the Apply Now section of the MAIL website). In the online application, you will need to introduce your product, the market you are operating in, your team, your business model, traction and roadmap to give us an adequate overview of your start-up. Also, you might be asked about your potential use case with Maruti Suzuki. After the application is submitted, the MAIL team screens and evaluates your application.

T.E.S.T.PoC^© stands for Test – Execution Capabilities – Scalability – Technology – Proof of Concept and is a Copyright of GHV Accelerator.These 5 aspects are critical for the success of a venture.

Your application should be as detailed as needed for an outsider to understand your business concept and market opportunity, presented in form of a business plan. As evaluators, we love data and make decisions on growth KPIs. Regarding your application, we take decisions based on the information in the application form, pitch deck or videos provided by you.

The shortlisted candidates will be contacted once the applications are opened for the next Cohort.

Yes, of course. Please include details regarding past rounds of financing in your application.

No. Maruti Suzuki’s MAIL also supports startups with technologies, solutions or services that might be used in mobility & automobile space. Please mention in your application, on how you think your startup could contribute to this area.

For Startups, participation in MAIL Program is free. However, the program coordinator would take 2% of sweat equity in the winning Startups of the Cohort.

No. But the start-up should be registered under the INDIAN jurisdiction.

Yes, of course. Please include details regarding past rounds of participation into your application.

Yes, of course. Please mention in your application, how your startup can create a significant social impact.