Mobility And Automobile Innovation Lab in India

Mobility
and Automobile
Innovation Lab

One of the best innovation labs in India, which offers tech startups with digital innovations, an opportunity to do a paid Proof of Concept with Maruti Suzuki

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About Us

About Maruti Suzuki MAIL

With an aim to provide a platform for the technology startups that are working towards introducing new digital innovations into the Mobility and Automobile sector, Maruti Suzuki MAIL is more than just a startup accelerator for mobility & automobile software startups in India. MAIL aims to create an environment that fosters and accelerates growth of the digital startups participating in the program. The startups that get selected in the program will be privy to a host of benefits and will have the opportunity to work on a paid project with Maruti Suzuki, and the possibility of Going-to-Market together.

Driven by Maruti Suzuki, India’s No. 1 Automobile Brand and powered by most prominent Indo-Japanese seed fund and co-creation center, GHV Accelerator, MAIL or Mobility & Automobile Innovation Lab, is an initiative to find technology driven, innovative and cutting edge digital solutions in the mobility & automobile space, which are futuristic and customer-oriented.

Maruti Suzuki MAIL seeks to create an ecosystem in India, which will provide the foundation for talent to thrive and make Innovation, a way of thinking. The key objective is to drive progressive thinking fueled by digital innovations and a commitment to bring the very best to Indian roads.

Purpose

“Create and Drive the Power of Innovation in India for Mobility and Automobiles”

The Mobility and Automobile sectors are in need of tech innovations which can be implemented digitally and quickly, that would take the country forward and create an ecosystem for growth and creativity. As a startup accelerator, Maruti Suzuki MAIL takes mobility & automobile startups in India a step further by focusing on mentorship by eminent personalities from Indian & International startup ecosystems as well as guidance by domain expert from Maruti Suzuki, thereby fostering the growth of startups. MAIL offers these tech startups in India, a myriad of opportunities and supports them in bringing the most innovative technology enabled digital solutions to the Indian automobile sector.

Maruti Suzuki MAIL is the foundation that startups need to showcase their solutions on a larger canvas and in turn propel their growth. Maruti Suzuki MAIL offers digital startups a unique opportunity to do a paid collaboration project with Maruti Suzuki, apart from numerous other benefits.

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Program

Maruti Suzuki MAIL Program

Maruti Suzuki MAIL is a unique innovation program, initiated by India’s largest Automobile manufacturer, Maruti Suzuki and is powered by GHV Accelerator, the first Indo-Japanese seed fund and co-creation center in the country.

Maruti Suzuki MAIL program focuses on the growth trajectory of tech startups with digital innovations, by extending a common platform to evaluate their potential in the startup ecosystem and provide them with necessary support and guidance, to accelerate their growth.

Mentors

Aditya Trivedi Ex- Senior Director and Head, SAP Co – Innovation Lab

LinkedIn: linkedin.com/in/adityatrivedi/

Brief Profile
Specialization In

Aditya has overall 20+ years of experience with a strong focus to deliver outcomes at the cusp of technology, business and design
Strong experience in innovation management, product management and consulting, and product development
Making Co-innovation successful along the entire innovation journey from concept to go-to-market, market validation, user experience strategy, solution architecture, enablement, GTM readiness
Aditya has held various roles at SAP and has worked extensively with start-ups. He is currently an advisor in independent capacity to various start-ups and is advising along with hands-on engagement for Product Strategy, User Experience, and Technology advisory

Co Innovation
Go to Market
Product Strategy

Atul Arya Head - Energy Systems, Panasonic India

LinkedIn: linkedin.com/in/atularya/

Brief Profile
Specialization In

Head of Energy System Division at Panasonic India, driving the Energy Storage Business in India and other emerging countries.
Over 27 years of experience working in multi-cultural environments and various markets, among which are India, Bangladesh, Sri Lanka, and China.
Wide range of experience in Manufacturing, Data Centers and T&D sector with global companies like Siemens, Schneider Electric & Alstom.

Global leader in the space of Energy storage and Electric Vehicle
Identifying new growth areas( geographies and business segments)
Product Development, Product Marketing and P/L management

Dr. Tsutomu Tsuboi General Manager Nagoya Electric Works Co Ltd., Japan

LinkedIn: linkedin.com/in/tsutomu-tsuboi

Brief Profile
Specialization In

Joined HITACHI from 1979 and worked for Electric Machine design until 1985, Network product management of Semiconductor div. from 1986 to 1997
Senior Manager of Renesas Technology from 2003 to 2010
Also a senior manager of Smart City div. of Hitachi Ltd. from 2010 to 2012
Currently the general manager of Nagoya Electric Works from 2014 and Project Leader of Indian and Japanese government program “SATRES: Science and Technology Research Partnership for Sustainable Development” from 2016

Program Management
Automation expert
Embedded Systems, Semiconductors and Telecommunications

Manji Suzuki CX, DENSO and Founder, Suzuki Manji Office

LinkedIn: linkedin.com/in/manji-suzuki-7500781

Brief Profile
Specialization In

Working for DENSO for over 30 years -Best directory of “DENSO Know-Who”
Wide diversity of experience in automotive - Hardware/Electronics/Software - R&D to After market
Deep knowledge and network in automotive - Good network in Japan, EU and NA
Working experiences in over 20 countries

International Business Network
Automotive Hardware/Software end-to-end strategy
After Market Solutions

Rakesh Yadav - Maruti Suzuki Mail Mentor

Rakesh Yadav CEO and Co-Founder AdGlobal360 India Private Limited

LinkedIn: linkedin.com/in/rakeshy

Brief Profile
Specialization In

Leading Expert on MarTech
Technopreneur
Expertise in Mid to Long term Value creation

Digital Strategy – Website and mobile applications - User Experience and Customer Journey
Data Structuring – Storing, Stitching and Analyzing Big Data for Signals that Matter to Business
Growth Hacking – Product Positioning, Rapid Prototyping and Scaling Disruptive Ideas
Organizational Planning - Building Team, Culture and Effective Middle Management

Sabuj Sengupta National Creative & Digital Director Hakuhodo.Sync

LinkedIn: linkedin.com/in/sabuj-sen

Brief Profile
Specialization In

23 years of experience in Advertising, Design and Digital communication
Winner of multiple International and Indian advertising awards
Experienced in mentoring young talent and helping them take a leap through creativity
Leverage human insights through creativity to solve business issues

Ideation and lateral thinking
Design with purpose
Believer in CREATECHIVITY. Ideas which bring CREATIVITY + TECHNOLOGY together to find business solutions

Suresh Varma Creative Director & Partner, Communique

LinkedIn: linkedin.com/in/suresh-varma

Brief Profile
Specialization In

Experience of over 18 years as a Creative Director with a demonstrated history of working in the Experience design and advertising industry
An Expert in conceptualising and producing events of all kinds of scale, experiences that amalgamate cutting edge technology with compelling creative craft
A storyteller with a deep understanding of the craft of filmmaking, design aesthetics, illustration and graphic art, as well as typography
Always Curious in exploring new technology to create experiences that tell endearing brand stories
Rich experience of working with some of the brightest and biggest brands in Automobile, Technology, Consumer Durables, IT, Hospitality and Pharmaceuticals

Writing Scripts – Advertising, Corporates, Fiction, Non-fiction & Documentaries
Space & Experience Design that align with brand codes and design language
Creative Direction and Production of Content – Films, Music, Scripts & Lyrics, Presentations, Animation, Digital/Social pieces

Uday Sodhi Digital Strategy Consultant | Senior Partner at Kurate Digital Consulting

LinkedIn: linkedin.com/in/udaysodhi/

Brief Profile
Specialization In

Over 20 years of experience in Indian Digital transformation ecosystem
Led Marketing & Business development teams before moving up to strategic management roles
He brings an insightful understanding of the internet, honed at organizations including Rediff.com, net4India and Balaji Telefilms

Digital Business
Media
SaaS

Cohorts

Maruti Suzuki MAIL is a corporate accelerator that’s specially designed to support startups. The MAIL program selects the top 5 startups in its cohort after careful screening and evaluation of applications.

The MAIL program selects the top 5 startups in its cohort after careful screening and evaluation of applications. These startups get mentored by startup industry experts (international and domestic) as well as get an opportunity to work on an actual use case assigned by Maruti Suzuki.

Partners

AWS

Amazon Web Services (AWS) provides startups with low cost, easy to use infrastructure needed to scale and grow any size business. AWS Activate is a program designed to provide startups with resources they need to get started an AWS.

Beyond Next Ventures

Beyond Next Ventures ("BNV") is a highly specialized venture capital fund with a focus on investing in innovative deep-tech startups. With 22 billion yen in funds under management, BNV has established a strong presence in the industry, both in Japan and beyond. Since expanding into India in 2019, BNV has been dedicated to investing in the country's most promising deep-tech innovations and digital disruptions. One of BNV's key strengths is its ability to leverage its extensive network of relationships with leading Japanese corporations to provide unique value to the Indian startups it partners with.

NASSCOM 10000 Startups

Launched in April 2013, 10000 Startups is an initiative by NASSCOM to scale up the startup ecosystem in India. NASSCOM 10000 Startups began its journey with the aim to enable incubation, funding and support for 10000 technology startups in India over the next ten years. The program’s vision has been to foster entrepreneurship, build entrepreneurial capabilities at scale and strengthen early stage support for tech startups. NASSCOM 10000 Startups continues to invest its efforts in building, nurturing and growing the Indian startup ecosystem, and aspires to create globally acclaimed products from India and generate value for startups through its programs.

T-Hub

T-Hub enables and empowers an ecosystem hungry for innovation. Based in Hyderabad, India, it leads India’s pioneering innovation ecosystem that powers next-generation products and new business models. It uses the Triple Helix model of innovation based on interaction and collaboration between industry, academia, and the government. Incorporated in 2015, it has provided over 1100 national and international startups with access to better technology, talent, mentors, customers, corporates, investors, and government agencies. T-Hub also provides thought leadership for Telangana and other state and central government organizations to build innovation ecosystems. It has elevated innovation for leading national and global corporates, transforming enterprise business models for the better.