The program has been structured to select best start-ups in the domain of Automobile and Mobility.
The program starts with an internal selection process using T.E.S.T.PoC© methodology, which identifies the best start-ups for further participation in the program. A cohort of selected start-ups would be formed, and over a period of upto 4 months - the proof of concept of the participants would be closely monitored and governed, their business models will be optimized, their pain points would be evaluated and their innovation specific strategies would be built across. The aim is to enhance their value proposition and inculcate global scalability in their business, under the mentorship of prominent personalities of the start-up ecosystem.
At the end of the cohort, select few start-ups from the cohort would get an Opportunity to do a Paid POC with Maruti Suzuki.
Each Cohort would cover the below main processes: