About Maruti Suzuki

Program Structure

Maruti Suzuki MAIL is a pioneer corporate startup accelerator in India that offers the most conducive environment for fostering the growth of Automobile and Mobility startups.

Maruti Suzuki MAIL is all about finding the startups with sustainable and cutting edge solutions, to facilitate the growth of India’s Automobile and Mobility sector. Maruti Suzuki MAIL – a startup accelerator program is dedicated towards helping the Indian Automobile and Mobility sector move towards a more innovative future.

The MAIL startup accelerator program has been structured to select the best startups, whose solution can be applied, in the domain of Automobile and Mobility.

The program starts with an internal selection process using T.E.S.T.PoC© methodology, which identifies the best startups for further participation in the program. Post the Pitch Day, a cohort of selected startups is formed, and over a period of up to 4 months - the proof of concept of the participants is closely monitored and governed, their business models are optimized, their pain points are evaluated and their innovation specific strategies are built across. The aim of the accelerator program for startups is to enhance their value proposition and accelerate global scalability in their business, under the mentorship of prominent personalities of the startup ecosystem.

The entire structure of the Maruti Suzuki MAIL program has been designed to pay attention to the growth trajectory of the startups that apply to the program. MAIL has been created to extend a common platform to the applicants where the potential of their ventures can be evaluated. Maruti Suzuki MAIL is among the premier accelerator programs in India that aims to offer the participating startups all the necessary guidance and support that they may need to grow.

At the end of the cohort, the winning startups would get an Opportunity to do a Paid Proof of Concept (POC) with Maruti Suzuki.

Each Cohort under the MAIL startup accelerator program would cover the below main processes:

  • Opening of Application Process
  • Screening and Evaluation of Applications
  • Selection & Onboarding
  • Orientation / Induction
  • Need Gap Mapping
  • Mentoring / Advisory Sessions
  • Product Assessment and Roadmap optimization
  • Mock Pitches / Industry Testing & Feedback
  • Access to Test Beds
  • Domain Experts and Industry Verticals Interaction
  • Business Pitch Assessment
  • Product Pitch / PoC plan assessment
  • Networking Sessions
  • Demo Day
  • Cohort Winners Announcement
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